Last week, it was revealed on the Blowout Card forums that the Sam Bradford Mirror Black 1/1 from 2010 Certified Football was given to a customer as a replacement.
This was arguably the best card in the product and many collectors were frustrated that it didn’t end up in packs and instead as a replacement.
Panini looked into the claims and responded with this statement:
“To ensure quality product in the marketplace, it is Panini America‘s practice to pull product from the production run for quality control purposes. The cards from the product pulled for QC go to Customer Service to be used to correct any problems that may occur in an individual product. Extensive efforts are made to re-introduce rare cards to the pack-out before the cards are routed to Customer Service. However, under certain, unusual circumstances, this is not possible.”
Apparently, the Bradford card was one of these cards that were opened for quality control.
This is a normal business practice for all card companies. Boxes need to be checked throughout a run to ensure the cards are in their proper condition. When a rare card such as the Bradford is pulled, companies usually try to get it back into the product. However, sometimes that’s just not possible.
Some collectors are still going to be angry about this. It may seem shady, but this is just the reality of the business. I think Panini should be given credit for responding to the issue. They could have not said anything at all and continued to create product without listening to the voices that have churned up through social media websites.
Without message boards, Twitter, Facebook and blogs, this situation would have never come to light to so many people at one time. Also, we likely would have not heard a word about why this occurred.
I feel this is a good practice by Panini to explain part of the production process with collectors. While many still may not like it, at least there is better understanding as to why and how situations occur.