2010 Bowman had amazing hype. The popularity of it surpassed anything I thought it would, but what made this product so popular this year?
1. The prospect hype
Stephen Strasburg led a huge group of prospects and rookies for the product. His superfractor is on eBay for $20,000 BIN/OBO and 30 declined offers (ebay link). This set is not only about Strasburg but Ackley, Stubbs, Teheran and others.
2. Lack of product
Topps flagship, Finest and Chicle were all released before Bowman, but this is the first set that has seemingly gotten people very excited. There has not been a lot of product out there because of the license exclusive. Collectors wanted to be excited about something and this certainly did it.
3. Resell value
I think with the great names in the set, the resell value was huge on this product. Collectors, who also sells cards, knew they could get their money back and more by busting cases. A few good refractors could definitely net some serious cash. Bundling a lot of Strasburg base cards, still brought some money.
With Bowman going crazy the way it did, what's the next set that will be big? Topps Chrome? Bowman Chrome? Any guesses?