Personally, I feel like someone at Topps was given assigned to the tweeting and maybe they know about cards, but maybe this is just part of their job since they work there. Could it be just a secretary or some dude who does the budget there tweeting to all of us to make us feel like they care about us?
The funny thing about it is that there are people kissing their asses (Topps and UD) on Twitter thinking that this is going to be their "in" for whatever. I'm all for being polite and trying to get sponsored or whatever, but really, you don't even know who is on the other end of that computer.
Another thing about this, they don't seem to be asking for any feedback on what we think of their products and when you give it to whoever it is, they just say thanks or sorry. Wow, you make a crappy product or don't put the correct relic/auto in a box and the resolution is "sorry" and maybe a crappy unrelated replacement?
I think if these companies want to be "interactive" with the collectors maybe they should listen to the things we all blog about and tweet to them and make a note. We are the people buying the cards regardless of the target demographic for any of these cards. I'd be willing to bet that any kid I walk up to and ask how many Topps Attax cards they have would say, "what are those?" as they throw down a pile of WoW cards or Yu-Gi-Oh, or whatever.
If I lost you by this point, sorry. I just felt like seeing if anyone else was thinking about this or had some sort of opinion. I'm going to go back to reading my cardiac notes now and try to make sense of that and see what you guys think of this.