March 17, 2010

A benefit to Topps on Twitter

Topps recently started using its Twitter account for more than just relaying information. For someone, who is into social media this is a great idea because no one wants an account that simply links to their work.

Yesterday, we posted about the Roy Halladay-Steve Carlton tribute card. Marie sent the link to the Topps twitter account and this was their response.

Ugh, we're aware. It was a timing issue: we made the card before we knew what his number was going to be. Still, not good.

It was certainly nice to get a response back, BUT that comment does not fly with me. The rumors of the Halladay to Phillies trade heated up the week of Dec. 14. That was when the talks about the blockbuster trade involving Cliff Lee made its way into the mainstream press.

On Dec. 17, I posted this picture to my Twitter account.

Yeah, that's Roy Halladay's jersey. Once he had his news conference it became pretty well known what number he was going to wear because everyone knew 32 was not available since it was retired by the Phillies.

Topps Opening Day was released mid-February.

When was the card made then? Last summer during the trade deadline? If so, that just seems like a huge waste of money.

Sorry, Topps. I am not buying, we didn't know line.

I'm in a business where I need to get things right. It's my job to get things right and if I don't, I lose credibility. If I keep making mistakes, I then lose my job.

1 comment:

  1. I think the Topps tweeter is a hire-on or intern who thinks s/he is more than s/he is (or wants us to think that way). Way too friendly for corporate Topps.

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