Topps really did well the Million Card Giveaway promotion (even if some collectors were mad the site opened late on the 15th). The marketing was done so well for this promotion I received email and texts from people who do not collect cards telling me about it.
They all wanted to make sure I knew about it. With a polite smile, I said "I think I heard something about this."
What has made this promotion such a big draw? There are several blog posts throughout the day of redemptions. Collectors want more cards - which you can find on eBay.