Baseball goes to Topps. Basketball has Panini. Upper Deck has the colleges, and so on.
The different card companies are buying exclusive licenses to the different sports.
While we won't know the effect of this for probably two to three years down the line, what's your initial reaction to the licenses being bought up by the card companies?
Sooz: Initially, I have a hard time feeling as though this is going to be good. However, the more I think about it, perhaps this is the type of thing that the card companies need to wake up. If the sports are willing to show that they don't like what the card companies are doing, tired and lazy designs could go away.
If MLB gave Topps the rights and doesn't like what it did, perhaps MLB will open it again to other companies, which could be said for NBA. NHL and the like.
Or it could blow up in everyone's face. It will be interesting to watch.