Upper Deck had its own announcement today that it won the exclusive agreement with Collegiate Licensing Company.
According to the Facebook note (that's where I read the news), these cards feature former student athletes in their college uniform. Initially, I think this will effect football cards more than baseball cards.
There aren't as many baseball players passing through college. So many of them get drafted out of high school. It seems as though football products such as Press Pass will be greatly effected. I don't college football cards and hope that someone out who does can chime in on this. I would like to hear more about what this is going to do.
Upper Deck says it go beyond just football and basketball and include other sports such as baseball, lacrosse, swimming and women's basketball. (It all sounds so thrilling), as well as feature mascots, stadiums and other institutions.
“Many of the best athletes in the world were leaders in college sports, and fans of those colleges passionately support their former players,” said Richard P. McWilliam, Upper Deck’s founder and CEO in a press release. “Upper Deck shares that commitment to the college market, and we plan to put the marketing resources in place to support both our trading card program and the college sports market overall.”